Demonetization and Slump in Smartphone Sales to Impact Reliance Jio’s Entry ,May Extend Free Services: Reports

The demonetization drive and a huge dip in smartphone sales are likely to have a huge impact on the Reliance Jio ‘s entry strategy, according to a report by research firm CLSA. The agency said that the 4G entrant is now expected to extend free services beyond December.

Also see: Reliance Jio Welcome Offer May be Extended till March 2017: Reports


“Even before demonetisation, issues with network optimisation and quality had raised the risk of extension of promotions beyond December 2016 by Jio,” CLSA said in a report.

Also see: Reliance Jio SIM Home Delivery Now Launched with an Invite-based Pilot Programme

The Mukesh Ambani-led telco, which had launched commercial services on September 5 with the launch of “Welcome Offer”, is aiming to get 100 million customers, which is equivalent to about 38% of market leader Bharti Airtel’s 260 million subscribers in the country.

Also see: Reliance Jio Likely to Launch DTH Services with Six Months Free Subscription as Welcome Offer : Reports

Jio, which launched commercial operations on September 5, will stop providing new customers with its welcome offer after December 3, the end of the 90-day period permitted for introductory offers after their launch.

Also see: Reliance Jio Limiting Duration of Voice Calls to 30 Minutes: Reports

The 4G entrant is offering free voice and capped data services along with free access to its digital services like Live TV, Video On Demand and music service and cloud storage.

Also see: Reliance Jio Welcome Offer Will Now End on December 3

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